Ghana: Mensah Promises Good Times At Ashgold
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Kickoff (Cape Town)
10 October 2008
Posted to the web 10 October 2008
Herbert Mensah is promising to bring the good times back at AshantiGold after leading a consortium to take over the club.
Mensah led the negotiations between Fortia Limited and AshantiGold and will now be responsible for the day-to-day running of the club.
Under the lead, Fortia has bought out mining giants AngloGold Ashanti's stakes in the club and will now take over its management.
Mensah first came to prominence in Ghana football in 1999 when he took a down and out Asante Kotoko transforming them into an attractive brand again with a string of sponsorship deals that was then unfamiliar to the Ghana game.
Fortia are now hoping Mensah will have the same impact at the club.
"Mensah and his team who will be responsible for the day to day running of AshantiGold have one major goal-to revive the dwindling fortunes of the club, ensure that it reverts to the powerhouse it was years ago and move to its all conquering form on the African continent," Fortia's representative Larry Otto said.
AshantiGold were the undisputed masters of the local game between 1993-1996 when they won three straight League titles and finished as runners-up in the inaugural CAF Champions League in 1997.
But they have gone down hill since. Fortia are aware that change will not come swiftly. "The journey to revitalizing AshantiGold will not be an easy one. The new management will require not less than 48 months to turn the tide."
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Ultimately Mensah says it will happen. "We have the perfect opportunity to turn the club into a major force again and we will make the most of it with the proper structures that we have proved in the past we can put in place."
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